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Why FREE Magazine Distribution is GREAT for Advertisers

Posted by INSPIRED Staff
|Date: December 09, 2020
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Why FREE Magazine Distribution is GREAT for Advertisers

FREE Distribution is POWERFUL! Businesses sometimes overlook the benefits of advertising in a free distri ...

FREE Distribution is POWERFUL! Businesses sometimes overlook the benefits of advertising in a free distributed magazine, believing that subscription or targeted Canada Post route mailing is better. ...

December 09, 2020
| by INSPIRED Staff

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Is it Time to Up Your Marketing Game?

Posted by INSPIRED Staff
|Date: October 27, 2020
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Is it Time to Up Your Marketing Game?

Ads geared toward older consumers tend to be condescending at best, offensive at worst, says Jeff Beer, a ...

Ads geared toward older consumers tend to be condescending at best, offensive at worst, says Jeff Beer, a writer for Fast Company, an online company that looks at world changing ideas and trends. In t ...

October 27, 2020
| by INSPIRED Staff

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A New Vision?

Posted by Barbara Risto
|Date: May 11, 2020
| (2) Comments

A New Vision?

Today I found myself in a quiet office, without staff, catching up on the various things that still need ...

Today I found myself in a quiet office, without staff, catching up on the various things that still need to be done. A virus has brought production of INSPIRED Magazine to a temporary pause but, as th ...

May 11, 2020
| by Barbara Risto

| (2) Comments

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RETAILERS CAN DO SO MUCH MORE TO CULTIVATE THE 55+ CONSUMER GROUP

Posted by INSPIRED Staff
|Date: December 30, 2019
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RETAILERS CAN DO SO MUCH MORE TO CULTIVATE THE 55+ CONSUMER GROUP

In an effort to capitalize on the next generation of buyers (19-35 year olds), retailers often overlook a ...

In an effort to capitalize on the next generation of buyers (19-35 year olds), retailers often overlook a segment of buyers (55+) that not only WANT to buy, but have the MONEY. The baby boomer demogra ...

December 30, 2019
| by INSPIRED Staff

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5 Ways to Market to 55+ Consumers

Posted by Barbara Risto
|Date: December 04, 2019
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5 Ways to Market to 55+ Consumers

BIGGEST CONSUMER GROUP IN NORTH AMERICA Baby boomers alone make up about 40% of the market share in North ...

BIGGEST CONSUMER GROUP IN NORTH AMERICA Baby boomers alone make up about 40% of the market share in North America. Add their aging parents to that number, and you’ll realize just how influential the ...

December 04, 2019
| by Barbara Risto

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Boomers Trust Print Advertising Over Online

Posted by INSPIRED Staff
|Date: October 30, 2019
| 0 comments

Boomers Trust Print Advertising Over Online

Because I own a magazine that is targeted to reach the 55+ readership, businesses may interpret my enthus ...

Because I own a magazine that is targeted to reach the 55+ readership, businesses may interpret my enthusiasm for marketing to this demographic as bias. Fair enough. So when I find collaborating ...

October 30, 2019
| by INSPIRED Staff

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Is Print the Missing Piece in Your Marketing Strategy?

Posted by Barbara Risto
|Date: August 31, 2018
| 0 comments

Is Print the Missing Piece in Your Marketing Strategy?

Social media has done a great job of convincing businesses that it’s the cheapest and the best form of ma ...

Social media has done a great job of convincing businesses that it’s the cheapest and the best form of marketing. But is it really? Sages have counselled us repeatedly to not put all our eggs in one b ...

August 31, 2018
| by Barbara Risto

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Magazine Readers Want to See Your Ads

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|Date: August 31, 2018
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Magazine Readers Want to See Your Ads

Magazine Readers WANT to see Ads! Is your ad an irritating intrusion or a welcome addition? Of all the m ...

Magazine Readers WANT to see Ads! Is your ad an irritating intrusion or a welcome addition? Of all the media formats in which you can advertise, Magazines are the place where your ad is MOST welcome. ...

August 31, 2018
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Don’t Market to Seniors

Posted by Barbara Risto
|Date: May 10, 2011
| 0 comments

Don’t Market to Seniors

Don't Market to Seniors!! What??? Let me explain... Today's senior is not the senior of yesterday. They ...

Don't Market to Seniors!! What??? Let me explain... Today's senior is not the senior of yesterday. They aren't picking up knitting needles, and heading for the nearest rocking chair when they turn 65 ...

May 10, 2011
| by Barbara Risto

| 0 comments

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