Marketing Resource Centre
We invite you to make use of our Marketing Resource Centre. Here you will find helpful information about marketing successfully to seniors, senior buying trends, what sets magazines apart from other forms of media, how to create more effective print advertisements, and much more.
PDF - BC Statistics of 65+ population 1971 - 2031
Why Magazines Touch Readers Like No Other Media
Magazines are Business Builders - Part 1
Magazines are Business Builders - Part 2
Why Print Should Always Be Part of Your Marketing Mix
The Importance of Frequency When Advertising
Marketing Support for Advertisers
One of our goals is to help businesses effectively market to the senior consumer. Senior Living advertisers can benefit from the lessons, tips and strategies we have taken years to learn.
Learn what motivates a senior to buy, how to deliver your message to seniors in the most effective way possible, how to make your business or sales process senior-friendly, how to motivate a senior to try a new product, how to sell based on features not price, how to develop trust with your senior customers, how to use word of mouth effectively, what kind of products and services are being sought by seniors, what kinds of imagery or messaging attracts seniors and what repels them, the reasons why testimonials work so well with seniors, how certain adaptations to your store can enhance your senior customer's experience, and much more. Ask your sales rep for any of the following articles.
ONLY AVAILABLE TO CURRENT ADVERTISERS
5 Steps to Senior-Friendly Marketing
- tips to help businesses improve their marketing message, printed materials, website, office or store, and their interaction with seniors.
Create A Compelling Ad in 7 Steps
Senior Buying Trends
Companies Scramble to Change as Baby Boomers Age
The Buying Power of Senior Women in Fashion and Beauty
Seniors and the Health and Fitness Market
Why Seniors Buy Aging in Place Products and Services
Why Seniors Choose Retirement Housing
Why Today's Seniors Are Buying Real Estate
How Senior Buyers Affect Various Industries
Senior Living Readership - Survey Results
We periodically canvas our readers to get their opinions on topics of interest to us and our advertisers. In the process we learn a lot about their wants and needs, as well as their buying criteria. We are happy to share the survey results with our advertisers to assist them in understanding their customers better.
Fashion and Beauty Survey Results - 2012
Travel Survey Results - 2012
Housing Survey Results - 2012
Health & Wellness Survey Results - 2012
Charity Survey Results - 2012
Effective Print Advertising
What Makes An Effective Print Ad (Part 1)
What Makes An Effective Print Ad (Part 2)
Writing Effective Ad Copy
The Power of Your Client's Voice
Are You Sabotaging Your Own Print Campaign?