Keeping Businesses Informed and Inspired - NOVEMBER 2009

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Places To Advertise

SENIOR LIVING MAGAZINE
VANCOUVER & AREA
VANCOUVER ISLAND

SENIOR LIVING WEBSITE
ASK A PROFESSIONAL
BUSINESS DIRECTORY
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READERS NEWSLETTER
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BUSINESS NEWSLETTER
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Welcome New Advertisers

BC Coalition for People with Disabilities

BC Hydro

Call for Compassion

Canadian Liver Foundation

Canadian Red Cross

Canuck Place

Cline Medical Centre

Ending Violence

Hearts & Hands

Island Mediquip

Knowledge Network

Let’s Paint

Nanaimo Travellers Lodge

Precision Hearing Clinic

Saanich Legacy Foundation

South Island Dispute Resolution

Contact Information

(250) 479-4705
Toll free 1-877-479-4705
office@seniorlivingmag.com
www.seniorlivingmag.com

WHY MARKET TO THE
50+ CONSUMER?


People age 50+ (our readers):

  • are the wealthiest demographic in Canada.
  • control 55% of the nation's discretionary spending.
  • control over 70% of all money in savings accounts.
  • own 80% of the wealth in financial institutions.
  • have an income per capita 26% higher than the national average.
  • own 50% of the credit cards.

Is the information provided in this newsletter helpful?


Tell us what you would like to see in future newsletters. Email office@seniorlivingmag.com

MAILING REACH

This newsletter is emailed direct to over 1800 businesses per month.

THOUGHT OF THE DAY

"The successful business is an expression of an individual person. The most successful business, your idea for a business, will grow from something that is deep within you, something that can’t be stolen by anyone because it is so uniquely yours that anyone else who tried to execute your idea would fail."- Paul Hawken, environmentalist, entrepreneur, and author

Do you have products/services to market to other businesses?


Purchase a 215x120 ad space in this newsletter for only $100/mo, a 360x120 ad space for only $200. Minimum 3 consecutive month purchase


 


CREATE A SEASONAL MARKETING
TIE-IN

Creating a seasonal tie-in is a great way to market a new product or service, or to bring in new customers to buy the products and services you regularly provide. Can you create a new product or service with a seasonal focus or promote a product as a gift? Host a party or open house? Invite clients and friends to your place of business or store, serve refreshments and provide an interesting demonstration or display of your product or service.
Advertise your seasonal product, service or event in Senior Living’s December magazine.
Call before Nov. 15 to book your ad space. bells
REDUCED AD PRICE – Endorse a charity or non-profit in your December ad and Senior Living will give you the non-profit advertising rate (8+ rate). Senior Living is offering this special pricing in support of charities, many whose funding has taken a significant hit in 2009


MAKING TEXT LEGIBLE FOR YOUR 50+ AUDIENCE

Will your ad be passed over by a mature audience?

reading glasses

It's a simple fact: in a nanosecond, an ad will be passed over by millions of people who just can't read small type. And if people can't read an ad, they'll turn the page. It's as simple as that.
That's why size matters.
So do font, contrast and leading when designing advertisements -- and all printed media -- for the 45+ market. These graphic elements can either help or hinder readability, depending upon how they are employed.
Making effective design choices can maximize the reach -- and impact -- of messages communicated in print, and can ensure access to information for all of us as we age.
Everyone over 45 experiences age-related vision loss that makes reading small print and distinguishing colors difficult. These become much more difficult with severe vision loss due to conditions such as macular degeneration.

Read these guidelines for Making Text Legible and insure that your print ads will be noticed and read!

Inspiration & Ideas

TOGETHER WE CAN MAKE A DIFFERENCE
In our November magazine, we mention that donations to charities are down on average about 35%. As we approach the Christmas giftseason, we are encouraging the business community to thank their 2009 customers and, also, endorse a special charity in their December ad. Be sure to book your space no later than Nov. 16.


1 + 1 = MORE CUSTOMERS!
Form a Publicity Partnership

Setting up joint promotions with other businesses can greatly increase your advertising power and your marketing reach.
Do you know of a non-competing business serving customers in your market? Offer to publicize their products or services to your customers in exchange for them publicizing your services to their customers. This gives you the chance to reach a whole new pool of potential customers, while benefiting from the credibility of your publicity partner.shaking hands
If you send out brochures, include a leaflet and/or business card of another business, which has agreed to do the same for you.
Offer a reduced price, special service, or convenience if customers buy products from both businesses.
Collaborate with a complementary business in order to afford larger, more visible ads for print and web.
Give joint interviews or host marketing events together, where you both share your knowledge and promote your product.
Mention one another's benefits when you speak at local events or are interviewed by the media.


BUSINESS TESTIMONIAL

My husband Bob and I were sitting in Ricky’s restaurant in Cloverdale one morning and I noticed the Senior Living Magazine at the entrance. I am always looking for various avenues to get our tours out to the senior market. I was very impressed with the blend of informative articles, advertising, layout and also the distribution of the magazine. I contacted RaeLeigh, in the sales department and she suggested to go three issues. Being the ultimate skeptic I said no, just one issue. I did get some inquiries on our first ad so I agreed to the two more issues. RaeLeigh was correct when she said that it takes three issues to see results. I know now exactly when the issue is out. Our phone starts ringing. You will definitely see Pitmar Tours in future issues so join Bob and I on one of them and you will see why we are having so much fun.

Happy Coaching!
Bob and Teresa Marshall, Pitmar Tours, Vancouver BC

HAVE YOU HAD GOOD SUCCESS WITH YOUR SENIOR LIVING ADVERTISING?

Send us a 50 word testimonial on how advertising in Senior Living magazine has benefited you and we will publish your endorsement in a FREE 1/4 PAGE DISPLAY AD containing your company logo (and photo, if you like).


FAVORITE THOUGHTS AND QUOTES FROM MARK VICTOR HANSEN

Through his writing and television and radio appearances, Mark Victor Hansen has helped business owners achieve more than they believed possible. Here are a few of his thought-provoking quotes...

RARE COVER SPACE AVAILABLE

We currently have some prime cover spaces available in both the Vancouver and Vancouver Island magazines. Call (250)479-4705 asap for details.


EVENT LISTINGS ONLINE

Do you have a special event coming up that our readers might be interested in? LIST YOUR EVENT FOR FREE on our website at www.seniorlivingmag.com/events


FREE PROFESSIONAL MARKETING CONSULTATION

Are you struggling with your marketing campaign or message? Senior Living is pleased to offer one hour of free consultation with a professional media company. This offer is available to any business considering an advertising campaign with Senior Living. Call one of our helpful sales reps to discuss your marketing options and receive your free referral.


NOT ENOUGH ROOM IN YOUR AD TO EXPLAIN YOUR PRODUCT OR SERVICE?
We have a solution!

Add Ask A Professional to your ad campaign for only $50 extra per month. This permits you to place a specific number of articles on our website where our Internet visitors can read more extensively about your product, service or industry. For examples of existing articles, CLICK HERE. Call one of our helpful sales representative for complete details.