Keeping Businesses Informed and Inspired - OCTOBER 2009

 WANT MORE EXPOSURE?

 

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to Your Print Ad Campaign

Educate and inform our readers about your industry, products or service by writing articles to post on our website. $50 extra per month.

 

Places To Advertise

SENIOR LIVING MAGAZINE
VANCOUVER & AREA
VANCOUVER ISLAND

SENIOR LIVING WEBSITE
ASK A PROFESSIONAL
BUSINESS DIRECTORY
BUTTONS & BANNERS

READERS NEWSLETTER
BUTTONS & BANNERS

BUSINESS NEWSLETTER
BUTTONS & BANNERS

 

Welcome New Advertisers

Gov't of Canada - Elder Abuse  
Good Samaritan - Wexford Creek
Heritage Manor
Locator Systems
Remax - Mette Pedersen
Tall Tale Books   
Travel Guardian Insurance 
Zosia Ettenburg & Associates

Contact Information

(250) 479-4705
Toll free 1-877-479-4705
office@seniorlivingmag.com
www.seniorlivingmag.com

 

 

WHY MARKET TO THE
50+ CONSUMER?


People age 50+ (our readers):

  • are the wealthiest demographic in Canada.
  • control 55% of the nation's discretionary spending.
  • control over 70% of all money in savings accounts.
  • own 80% of thwe alth in financial institutions.
  • have an income per capita 26% higher than the national average.
  • own 50% of the credit cards.

 

HAVE YOU HAD GOOD SUCCESS WITH YOUR SENIOR LIVING ADVERTISING?

 

Send us a 50 word testimonial on how advertising in Senior Living magazine has benefited you and we will publish your endorsement in a FREE 1/4 PAGE DISPLAY AD containing your company logo(and photo, if you like).  

 
 

Is the information provided in this newsletter helpful? 

 

Tell us what you would like to see in future newsletters.  Email office@seniorlivingmag.com

 

MAILING REACH

  

This newsletter is emailed direct to over 1800 businesses per month.

  

THOUGHT OF THE DAY

 

I've found that luck is quite predictable.
If you want more luck, take more chances.
Be more active.
Show up more often.
                            - Brian Tracy

 

Do you have products/services to market to other businesses?

 
Purchase a 215x120 ad space in this newsletter for only $100/mo, a 360x120 ad space for only $200. Minimum 3 consecutive month purchase.

 


 


Feature Article:

WHAT ARE ADVERTISERS REALLY BUYING?

You’re not just buying a third of a page, a full page or an outside back cover. What you are really buying is access to readers in an editorial environment they trust. This concept unites the three pillars of publishing: editorial, circulation and advertising. A magazine’s editorial attracts readers (circulation). You are buying access to these readers.

Readers trust the editorial of the magazines they like. This is because of the relationship people have with magazines. Magazine readers are joined together by a common interest. Magazines give readers a sense of community. Readers have a very intimate relationship with their magazines. Just think of how many people you know that have magazine racks in their bathrooms!

People know when their favourite magazines come out and they look forward to when that happens. They rely on the editorial to entertain, enlighten, inform or provoke them.

When people read a magazine they like and trust, their minds are open and receptive to the editorial as well as the advertising. They trust the editorial and by association, they trust the advertising. 


November Planned Giving Special Edition

Letting our readers know that their giving makes a difference!

The donation rate for those 55 years or older is over 88%.
 
If you are a NON-PROFIT or a BUSINESS offering PLANNED GIVING services, October 15 is the Deadline to book your ad for our popular November Planned Giving Edition. 
Reach over 100,000 readers through our Vancouver Island and our Greater Vancouver magazines.

BUSINESSES : CLICK HERE for more information how you can reach our Senior Living readers with your message. 

NON-PROFITS: CLICK HERE for more information how you can reach our Senior Living readers with your message.

Reserve your space before October 15th!


VIDEO PROVES SENIORS ARE MORE ACTIVE THAN EVER

We keep saying that todays seniors are breaking the "old" stereotype. Watch our newest video about the recent BC Seniors Games and you, too, will look at seniors in a new light. Todays seniors are vibrant, enthusiastic people - bringing their activities and interests with them into retirement. The senior consumer group is one of the fastest growing, most powerful demographic in North America. Astute businesses see the turning tide and are investing in the future of their business by cultivating the mature patron. Watch this video featuring 3,800 athletes competing in 29 sports categories in Richmond BC and you will see what we mean. Senior Living would like to thank Irene and Rick Butler for their photo coverage of the event and for submitting the resulting video to our website.  Don't miss viewing this inspiring presentation!  
 CLICK HERE

READ MORE about Irene's experience at the BC Seniors Games.  And watch for an article in our November Senior Living magazine about 95 year old Norma Spencer - the oldest participant at the Games.

We are always looking for interesting videos to put on our website. If you have some video footage of a recent vacation, an event, or just some scenery around the local area, please send us an email describing what you would like to submit. We'll pick the best ones to showcase on our website.


RARE PRIME COVER SPACE AVAILABLE 

We currently have some prime cover spaces available in both the Vancouver and Vancouver Island magazines.  Call (250)479-4705 asap for details.


NEW EVENT LISTINGS ONLINE

Do you have a special event coming up that our readers might be interested in?  LIST YOUR EVENT FOR FREE on our website at www.seniorlivingmag.com/events


FREE PROFESSIONAL MARKETING CONSULTATION

Are you struggling with your marketing campaign or message?  Senior Living is pleased to offer one hour of free consultation with a professional media company.  This offer is available to any business considering an advertising campaign with Senior Living. Call one of our helpful sales reps to discuss your marketing options and receive your free referral.  


SENIOR LIVING WEB VISITORS UP 110%

Since launching our updated website in March, (5 months ago) we have had a 110% increase in unique visitors. We use our magazine promotions, newsletters, online event listings, discussion groups, bookstore, business directory and hundreds of articles to draw traffic to our website. Check our website out at www.seniorlivingmag.com.  We have a growing number of advertisers benefiting from combining their print ad with a web campaign - If you would like to find out more about increasing your exposure to our readers through web advertising or direct newsletter advertising, please contact one of our sales reps.

Inspiration & Ideas


NOT ENOUGH ROOM IN YOUR AD TO EXPLAIN YOUR PRODUCT OR SERVICE? 
We have a solution!

Add Ask A Professional to your ad campaign for only $50 extra per month.  This permits you to place a specific number of articles on our website where our Internet visitors can read more extensively about your product, service or industry. For examples of existing articles, CLICK HERE.  Call one of our helpful sales representative for complete details. 


COMPUTER TIPS:  THINGS TO NOT DO

Don't turn off your computer without going through the correct procedure.  Don't give your machine so many commands at one time that it freezes. And don't forget to save your work often.  For more details about these three "don't do" tips, CLICK HERE.  

And finally, don't do what this husband did when he typed in the wrong email address.... CLICK HERE