Keeping Businesses Informed and Inspired - July 2009

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THOUGHTS ON SUCCESS

"Many of life's failures are people who did not realize how close they were to success when they gave up." --Thomas A. Edison

"What would you attempt to do if you knew you would not fail?" --Robert Schuller

"Always bear in mind that your own resolution to success is more important than any other one thing." --Abraham Lincoln

Inspiration & Ideas

THE BENEFITS OF ADVERTISING IN SENIOR LIVING MAGAZINE

Senior Living offers a targeted approach to marketing. If you already market to the 50+ demographic or you want to adjust the focus of your business to capture this exploding market segment, Senior Living offers a direct link to these potential customers. By investing your advertising dollar in Senior Living, you know that EVERY READER has the potential to be YOUR CUSTOMER
Read More

SENIOR HOUSING SPECIAL EDITION - Deadline July 10

Call before July 10 to place your ad in our special August edition featuring Senior Housing. Realtors, moving companies, home care providers, home renovation specialists, property managers, senior residence managers - these are just a few of the industries featured in this unique edition. Book your space today!
CLICK HERE FOR MORE INFO

MATURE WORKERS - AN INCREDIBLE RESOURCE FOR BUSINESSES

Mature workers are an incredible resource. In fact, some say they are one of the biggest untapped and growing natural resources in North America today. Seniors can bring a great deal of stability to your workforce which often lacks the "life wisdom" older employees possess. Read More

HAS ADVERTISING IN SENIOR LIVING WORKED FOR YOU?

Send us a 50 word testimonial on how advertising in Senior Living magazine has benefited you and we will publish it in an upcoming issue. This is a FREE 1/4 pg display ad, containing your company logo (and photo, if you like). Great PR for us and you - win-win. Click here to see an example of a previously published testimonial.

BUSINESS-BUILDING VIDEOS

John Assaraf (he was a featured teacher in "The Secret") has put together a set of 7 business-building videos through his business coaching company OneCoach. Check them out here:
http://www.OneCoach.com/videostrategies.

WHY MARKET TO THE 50+ CONSUMER?

People age 50+ (our readers):

are the wealthiest demographic in Canada.
control 55% of the nation's discretionary spending.
control over 70% of all money in savings accounts.
own 80% of thwe alth in financial institutions.
have an income per capita 26% higher than the national average.
own 50% of the credit cards.