THOUGHTS ON OPTIMISM
"An optimist sees an opportunity in every calamity; a pessimist sees a calamity in every opportunity. For myself, I am an optimist; it does not seem to be much use being anything else."
"Believe it is possible to solve your problem. Tremendous things happen to the believer. So believe the answer will come. It will."
--Norman Vincent Peale
"An optimist is someone who goes after Moby Dick in a rowboat and takes the tartar sauce with him." --Zig Ziglar
HOW TO MARKET SUCCESSFULLY TO
THE 50+ CONSUMER
In order to market successfully to the 50+ consumer, here's some tips gleaned from researchers who have studied the buying habits of this dynamic (and rapidly growing) demographic.
TWITTER FOR BUSINESS
It's easy to join, it's free, and it's easy to use. But not so easy to use effectively when it comes to using it in a manner that benefits your business. Yet some businesses are finding a lot of success through Twitter. Here's 10 tips that can help you achieve that success. Read More
HOW PRINT ADVERTISING COMPARES TO OTHER MEDIA
Dollar for dollar, magazines deliver significantly higher advertising awareness to readers than other forms of advertising. Read More
PUTTING FEAR IN ITS PLACE
Business owners feel fear fairly often. It is the nature of business, you could say, when you invite the unknown into your backyard - competitors, economy, finances, family responsibilities... Yet, fear can be put in its place when you realize its purpose as well as some techniques to combat its ability to immobilize you. Jack Canfield, a reknown motivational speaker and successful businessman, talks about "putting fear in its place." Read More
HAS ADVERTISING IN SENIOR LIVING WORKED FOR YOU?
Send us a 50 word testimonial on how advertising in Senior Living magazine has benefited you and we will publish it in an upcoming issue. This is a FREE 1/4 pg display ad, containing your company logo (and photo, if you like). Great PR for us and you - win-win. Click here to see an example of a previously published testimonial.
WHY MARKET TO THE 50+ CONSUMER?
People age 50+ (our readers):
- are the wealthiest demographic in Canada.
- control 55% of the nation's discretionary spending.
- control over 70% of all money in savings accounts.
- own 80% of thwe alth in financial institutions.
- have an income per capita 26% higher than the national average.
- own 50% of the credit cards.