New Online Senior Housing Directory Offers Marketing Opportunities

Senior Living is pleased to announce the launch of its new online Senior Housing Directory for BC. While still in its infancy, the goal is to make this the most comprehensive, up-to-date resource available for anyone looking for senior housing options in BC.

This new component of the Senior Living website offers new marketing options for business that are associated with the housing market.

Businesses that can particularly benefit from placing their marketing message in this directory include Senior Residences, Real Estate Developers, Realtors, Home Support Professionals, Movers, Medical Equipment Suppliers, Financial Planners, Accountants, Lawyers, Meal Providers, Relocation Specialists, Renovation Companies, Notaries, Gardeners & Landscapers, House Cleaners, Crown Corporations and Government Programs related to senior housing, etc.

The online housing directory provides free listings to any senior-oriented residence or housing community, including both rental and purchasable housing options. Residences receive, at no charge, a comprehensive listing that includes information about location, housing type, care offered, capacity, costs, services, amenities, subsidies, staffing and security.

Advertising opportunities include:

OPTION ONE: Residences may choose to enhance their listing by purchasing additional features. These options, priced affordably, include adding the name and contact information of their marketing representative, photos, videos, and events. These enhanced features can be purchased separately or as a package.

OPTION TWO: Housing related businesses can place banner ads along the right side of the listings. These ads are purchased by area – to appear, for example, alongside Burnaby, Abbotsford or South Vancouver Island residential listings.

More and more seniors and their family members are searching for housing information and comparing their options. Placing your marketing message so that it is visible to visitors to this directory will ensure that your company’s products or services are visible to customers who are ready to buy.

Listings include Assisted Living, Complex Care, Independent/Supportive Living, Respite care, as well as rental or purchasable housing ranging from apartments, strata, closed gated communities, to co-op housing.

Using automated technology, the Senior Living housing directory will be updated at least twice a year.

Residences can update their listings anytime they like. They are given a direct link to their listing so they can update whenever there’s a change at their facility. But to make updating a regular routine, twice a year every residence or housing community will be faxed or emailed an electronic form. By filling out the form and simply clicking the “submit” button, their listing will be instantly updated on the Senior Living website.

This is an excellent opportunity for senior residences and related industries to keep their information in the public eye. It is immediately available to the people who are in the market for these products or services.

The site is optimized to be found easily by search engines, and it is advertised in every issue of Senior Living. Every month the directory will be promoted in Senior Living magazine, creating a steady stream of visitors to the site – a feature that can’t be matched by most other online housing directories.

The site currently has over 450 listings. Not all of these have full details yet, but Senior Living staff are working diligently to contact all BC residences with a request to update the information in their listing.

Have a look at this new directory at . You can also reach the directory from our Senior Living website at – under the “Senior Housing” tab or go directly to the directory home page at


Senior Living has made it a goal to stay informed about housing issues facing seniors. In addition to its semi-annual special housing editions, Senior Living has written and published a book called “To Move or Not To Move: A Resource Guide for Senior Housing Options” which entered its second printing in 2009 after selling out its first edition of 2,000 copies in one year. Copies of this book can be purchased through the Senior Living online bookstore, or by filling out an order form in the magazine. Orders of 25 books or more can be bought at half price by businesses or residences wanting to either give the book to customers or retail it at the listed price.


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Showing 1 to 1 of 1 comments.

Please add Abbeyfield Houses of Vancouver - IF at no cost! Sounds like a good way to advertise. If at no cost, please reply to me and I will give you our address. the banner ad sounds interesting, if it is not too costly - we are struggling, financially.

Some comments - reduce font size in your preamble - it looks crowede.

Posted by Maureen Douglas | February 5, 2010 Report Violation

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