Magazines are Business Builders - Part 1

Magazines Build Brand Credibility

Advertising in a magazine gives your brand, your product, the benefit of all the strengths that already exist in that magazine. Your ad delivers its own message, but it also gains strength from the stories and pictures around it, which are already focused on your customer. 73 per cent of magazine readers save ads for future reference, which illustrates the level of involvement that people feel with magazines. Magazine ads are a sure way to build your brand’s credibility.

Consumers Identify with Magazines and Get Involved with the Ads

Perhaps it is the highly personal nature of magazines, or the ability of magazines to feed readers’ passions for the things that matter most to them. Or is it because magazines best provide relevant knowledge and usable ideas? Magazines are about attention, connection and involvement.

People tend to read and digest magazine ads as part of the editorial mix. The bottom line is that magazines are noticed, remembered and acted upon - they’re a great tool that could be working for you.

Magazines Encourage Trial

Magazines help consumers pick up new ideas about what to buy for the first time. Readers follow advice that’s given, try new things and buy products and services as a result. Study after study proves that magazines are particularly adept at creating purchase intent, the holy grail of marketers.

Magazines Aid Decision Making

Magazines provide a familiar and attractive environment and the information necessary to help consumers make decisions about what to buy. The magazine context provides advertising relevance which focuses more attention on the message of your ad. This is a prime shopping environment to help consumers decide between products and, ultimately, make a purchase. 

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