By Daniel Burrus, CEO of Burrus Research
on Jul 4, 2011
Remember the 1990s when everyone was touting the phrase "think outside the box"? It's a neat image, evoking creativity and unconventional thinking as a way to arrive at ingenious new paths and solutions. But here's the problem with thinking outside the box: we all know that no matter how creative we get during the weekend seminar, come Monday morning we're going to have to crawl back into the box again and deal with our current reality. The problem isn't that we need new ways to simply step outside the box-we need to completely transform the box itself. Read more...