Marte Cliff has a 19-year background in real estate sales with extensive experience in writing for real estate, fundraising, and a variety of other businesses. Here's what she has to say about what type of real estate seniors are buying.
Not too many years ago, selling to seniors meant finding "senior housing." That generally meant a "scaled-down" home that offered low maintenance, all-on-one-floor living, and close proximity to medical services.
But seniors have changed. While a few may still follow the old pattern, for the most part, today's older set doesn't want to retire to a box. They have no intention of spending their days watching TV and going to doctor's appointments.
They may want a low maintenance home - because they have too many other things to do. They may also require a home with ample parking and lack of covenants and restrictions - so they can park a large mobile home during the months when they're not traveling.
They may want to move to be near grand-children. But if they don't, they may need a multi-bedroom home because they anticipate having their children and grand-children as visitors on a regular basis.
Today's seniors may want to live near a golf course, a pool, a health club, or a stable. They may want to choose a community with plenty of opportunity for volunteer work. They may prefer to be in an area that offers a wide choice of fine dining opportunities, the theater, the opera - or perhaps the race track.
They may even want a location where they can operate a small business - either from home or close by. Some have dreamed of a home business for their entire "working life" and finally have the freedom to go after it.
The difference is that people are staying healthy longer. Retired people aren't finished having fun, but instead may just be beginning to have fun. After years of being tied to the "9 to 5 grind," they're ready for new adventures.
So don't assume anything about your senior citizen clients.
Instead, treat them as you would clients of any other age. Ask them about their goals and their plans. Find out what benefits and features are most important.
Instead of assuming that they want a small, low-maintenance home, ask them how many bedrooms and baths they prefer. And ask them if they want a home all on one level. Many do not.
Do make suggestions and give advice based on what they tell you. For instance, if they plan to spend time traveling, you might recommend a gated community with security rather than a secluded location - for the safety of their home while they're away.
Not all senior citizens are "old folks," so if you want their business, don't treat them as such.
courtesy of ezinearticles.com
If you are a business that offers real estate or relocation services, contact Senior Living for more information about how you can promote your company to the readers of Senior Living magazine. Senior Living publishes a monthly magazine, which ensures your advertising message reaches potential consumers on a regular basis. As well, Senior Living's February and August issues feature housing as their special themes. If you want to reach the senior consumer to assist them in their real estate needs, find out how Senior Living can help you do that. Call 250-479-4705 or toll free 1-877-479-4705 or email firstname.lastname@example.org
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