• Adults ages 55 and older are the fastest growing membership segment in health clubs. 
  • 95% of active aging businesses said having a fitness center or physical activity program targeting older adults attracted more residents or members.
  • 93% said these programs retained their clients.
  • Active adults between 50-75 are driving employment for personal trainers.



Seniors of today want to travel, play golf, work out, fix up the house and take on post-retirement careers. To do that they need to be healthy and fit. They are looking for diet, exercise and supplement solutions that can keep them dancing through the rest of their life. 

Seniors are looking for businesses, products and services such as • sports equipment/clothing stores • fitness centres • fitness programs or personal trainers • vitamins and supplements • massage or chiropractic services • health spas and beauty salons • laser therapy • health food stores • medical imaging centers • diet products, centres or programs • health/fitness books • outing providers • extreme sports providers • physiotherapists • kinesiologists • fitness oriented clubs/groups • physical aids • podiatrists • adventure

If you are a business wanting to reach the senior demographic, advertising through Senior Living magazine will put you in touch with customers looking for fitness related products and services.  Please contact one of our helpful sales representatives.


Find out how your Business or Recreation Centre can be listed on this page.


Golfing with Arthritis

Stride to Turn the Tide

Swifter, Higher, Stronger - Senior Volunteers Help at the Vancouver Olympic Winter Games

One Heavenly Hike - Diez Vista Trail Run

Stepping Out - Volksporting in Surrey, BC

Baby Boomers on All-Terrain Vehicles

Happy Feet

Oak Bay ActNow Seniors' Park

Hot Yoga - Through the Eyes of a Beginner

The Pilates Method

Joining A Fitness Club - Recommendations from the Better Business Bureau

Tai Chi - The Gentle Art of Exercise

Playing For Your Health

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