- Adults ages 55 and older are the fastest growing membership segment in health clubs.
- 95% of active aging businesses said having a fitness center or physical activity program targeting older adults attracted more residents or members.
- 93% said these programs retained their clients.
- Active adults between 50-75 are driving employment for personal trainers.
WHAT SENIORS WANT
Seniors of today want to travel, play golf, work out, fix up the house and take on post-retirement careers. To do that they need to be healthy and fit. They are looking for diet, exercise and supplement solutions that can keep them dancing through the rest of their life.
Seniors are looking for businesses, products and services such as • sports equipment/clothing stores • fitness centres • fitness programs or personal trainers • vitamins and supplements • massage or chiropractic services • health spas and beauty salons • laser therapy • health food stores • medical imaging centers • diet products, centres or programs • health/fitness books • outing providers • extreme sports providers • physiotherapists • kinesiologists • fitness oriented clubs/groups • physical aids • podiatrists • adventure
If you are a business wanting to reach the senior demographic, advertising through Senior Living magazine will put you in touch with customers looking for fitness related products and services. Please contact one of our helpful sales representatives.
FITNESS PRODUCTS AND SERVICES
Find out how your Business or Recreation Centre can be listed on this page.
ARTICLES OF INTEREST
Golfing with Arthritis
Stride to Turn the Tide
Swifter, Higher, Stronger - Senior Volunteers Help at the Vancouver Olympic Winter Games
One Heavenly Hike - Diez Vista Trail Run
Stepping Out - Volksporting in Surrey, BC
Baby Boomers on All-Terrain Vehicles
Oak Bay ActNow Seniors' Park
Hot Yoga - Through the Eyes of a Beginner
The Pilates Method
Joining A Fitness Club - Recommendations from the Better Business Bureau
Tai Chi - The Gentle Art of Exercise
Playing For Your Health