Why Magazines Touch Readers Like No Other Media

Advertising in magazines works because it involves the consumer in a way other media cannot.

Magazines feed readers’ passions
Every magazine uniquely connects the advertiser with a consumer audience. There is a magazine for every passion, and a passion for every magazine.

Editorial environments create reader receptivity
The most important environment of all is what’s going on in the consumer’s head while reading. Editorial connects in compelling ways, opening minds to advertiser messages.

Reading ensures undivided reader attention
Reading requires total concentration, leading to better recall of ad messages. When you read it, you get it!

Readers develop a personal relationship with each magazine
The advertiser inherits a more involved and trusting consumer.

Magazines tell the whole brand story
Brand benefits are spelled out in greater detail, creating more ways to connect with your target.

73% of readers regularly or sometimes save magazine ads
The simple act of saving an ad is proof positive of the reader’s intense involvement with magazine advertising.

Magazines have the power to drive sales
If you would like more information about advertising in Senior Living magazine, please call Barry (sales manager) at 1-877-479-4705, ext 101 or email barryristo@seniorlivingmag.com

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