Travel is at the top of the “what would you like to do if you had the money and time” list for most people.
In the case of seniors, time is readily available for most, and money is less of an issue than one might expect. Consumers over the age of 50 have accumulated more wealth and have more spending power than any other age group in history. They control 50% of all discretionary income.
In a survey of Senior Living readers, travel was indeed at the top of the list of things they want to do, and while budget was a constraint for some, a large number said they would spend extra money for special services, conveniences and quality.
In our upcoming April issue of Senior Living, we focus on Canadian Travel, taking our readers from coast to coast to experience the thrill of travel within Canada's borders. We provide our readers with as much information as possible regarding travel options for the mature traveler.
If you are a travel agency or a tourism destination wanting to attract more of the rapidly expanding mature consumer demographic, promoting your tours or tourist attractions alongside our travel editorial ensures your marketing message is seen by over 125,000 readers across Vancouver Island and the Lower Mainland of BC and over 20,000 online visitors.
Mature consumers (pre-seniors age 50-64, and seniors 65+) are taking the world of adventure by storm. Travel industry experts note that a growing number of older travelers are seeking more active and adventurous travel and, unlike previous generations of the elderly, tend to be more fit, action-oriented and far more receptive to adventure travel.
Their experiences include climbing Mount Kilimanjaro and pitching a tent in the Gobi Desert. They are traveling to Mongolia, Madagascar, Peru, the Andes and Ethiopia.
And among the items on their bucket list is the intention to see more of Canada.
The perception that seniors are limited in their capacity to participate in active pastimes is quickly diminishing. As with any age demographic, there are those whose ability to be active is compromised by health or physical limitations. In a recent survey of our readers, over 80% said they seldom, if ever, require options like handicapped parking, ramps, elevators, etc.
Relaxation and a change of scenery is the main purpose behind travel for most. 23% say they are adventure-seekers, 23% make visiting family or friends a priority, while 14% are looking for an educational experience. Bucket list travel is definitely among the top priorities. Whether it’s jumping on a motorbike to explore the landscape or out of a plane to test one’s moxie, seniors are looking for experiences that satisfy their sense of adventure, give them something to brag about to their grandchildren or expand their book of knowledge.
Pampering is not out of the question. A luxury 5-star suite and a relaxing spa treatment at the end of an adventure-filled day, provides the icing on the cake.
If you’d like to know more about advertising in our April Canadian Travel issue, or alongside our monthly travel editorial, please give us a call at Senior Living. 1-877-479-4808 or email firstname.lastname@example.org
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