Magazines are Business Builders - Part 2

Senior Living helps companies build their business

Whether it is our magazine, website, expo or television show, Senior Living provides one of the best ways to reach the senior consumer. More and more businesses are realizing that the senior demographic is here to stay for a long time, and is rapidly becoming one of the biggest consumer groups in North America.

Senior Living serves to fill two purposes – to present to the community a positive image of the senior community and to help businesses effectively market to the senior consumer. Through our print, web, TV and events, we are able to provide a bridge between these two segments of our community.

We Help Build Brand Credibility

Advertising in our magazine, on our website or during our television show gives your brand and your product the benefit of all the strengths that already exist in the content we put into each. Your ad delivers its own message, but it also gains strength from the stories and pictures around it, which are already focused on your senior customer. 73% of magazine readers save ads for future reference, which illustrates the level of involvement that people feel with magazines. Our website provides 24/7 access to much of the same content that appears in our magazine. This means that whenever the urge strikes, seniors can go online and have access to our content. Our magazine has expanded the content of our magazine and web into a new format – they hear seniors talking about their passions and experiences first hand. Our Senior Expo gives our advertisers and seniors a face to face experience. Because of the longevity of our magazine and now web and television to complement it, we have a broad and diverse marketing machine that businesses can use to promote their products and services, confident that their message will reach thousands of seniors every day, week and month.

Benefit From Being Next to Our Editorial Content

Senior Living believes that nothing is more attractive or compelling than people who are modeling how to get the most out of their later years. Every month we profile several people or groups that demonstrate active living, passion, and maintaining a positive attitude. These are highly personal stories and they strike a chord in all of us. What makes these stories in Senior Living even more powerful is the fact that readers can identify with them. These aren’t celebrities or people from another part of the country – these are ordinary people living extraordinary lives in BC. Your advertising message appears alongside this positive editorial. Don’t you think that seeing your ad when they are in a positive frame of mind is better than it appearing after the 6 o’clock news or newspaper headline? People tend to digest magazine, television and web ads as part of the editorial mix. Making sure that your message is next to positive, uplifting content can only work to your benefit.

Let Your Ad Motivate Consumers to Try Something New

Have you ever thought what stimulates someone to try something new? People just don’t pluck motivation out of thin air. There’s always something that they saw or heard somewhere that prompted them to take some kind of action to try or seek out a new product or service. That’s what the majority of marketing is all about… planting a seed in someone’s mind that wasn’t there before. Advertising helps consumers pick up new ideas about what to buy for the first time. They follow advice that’s given, try new things and buy products and services as a result. If consumers never see any information about your product or service, where will the motivation come from? How will you acquire new clients and build your business? Regardless of which format you choose – print, web or TV – Senior Living can provide you with a variety of marketing options at prices within any budget.

Use Editorial Advertising to Promote Decision Making

Certain kinds of advertising can provide information that leads the consumer to make a decision about what to buy. This is not just a “here we are, try me” message. When faced with a choice of products or services, consumers need information that narrows down their choices and helps them choose the one that best suits their needs. Senior Living has developed a number of advertising options that allow businesses the latitude to provide a more in-depth explanation. Our magazine’s Business Profile provides companies between 300-600 words of editorial alongside images to describe their products or services. Our website offers options such as a Business Directory where we will create a 1 page website for you, and our Ask A Professional section where businesses can post up to 12 articles about their industry, products and services.

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