Articles Written By Patrick Dixon

The Future of Marketing to Older Consumers

By Patrick Dixon on Oct 29, 2013

Whole generations of people of retirement age enjoying all kinds of adventurous activities that would have seemed very strange in the past. Older people are often very active, want to explore, learn new things, start new businesses, support new organisations. And even though they may not actually do all the things they think about doing, they want to know the possibility is there – maybe that there is a gym and a sauna at the hotel, that the resort has a couple of lively places which are open late at night and so on. Read more...

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