RESOURCE DIRECTORIES

ARE YOU LOOKING FOR AN ECONOMICAL WAY TO ADVERTISE YOUR PRODUCT OR SERVICES TO SENIORS? Senior Living offers a Resource Directory in each magazine where you can place a small display ad promoting your products or services in every issue, for an entire year.

Success in advertising to seniors isn’t a one shot effort.  To get the best results, marketing researchers tell us that it usually takes 4-6 exposures before advertising starts to reap the rewards most businesses are looking for.  Why is this?

At any given time, only 3% of consumers are ready to make a purchase right now.  7% are open to buy, but not really looking.  30% are not thinking about buying right now but could be convinced by the right offer or message. 

What does it mean for the advertiser?  It means you should budget your advertising dollars to extend over the longest time period possible.  A radio ad played once won’t produce results, will it?  A billboard put up one day and taken down the next isn’t effective, is it?  The same is true for any kind of advertising.

Planning your advertising budget to extend over a year gives you the best bang for your buck. Reach seniors in Vancouver and the Lower Mainland, in Victoria, BC and across Vancouver Island effectively and economically.

Senior Living’s Resource Directory provides frequency at a price small businesses can afford.  It keeps your company name in front of consumers where they see it every month.   If you are on a tight budget but understand how critical it is to get exposure to your customers over a long period of time, advertising to seniors in the Senior Living Resource Directories may be the answer for you.

Contact us for more information and pricing. 

For a list of Senior Living sales representatives please click here.

To view an example of the Resource Directory, click here.

Senior Living Magazine, and our Resource Directories, are distributed
in Vancouver and throughout the Lower Mainland, in Victoria, BC and across Vancouver Island.