MARKETING TO SENIORS
Thank you for taking the time to discover more about Senior Living and the advertising opportunities we offer. We take pride in our selection of marketing products.
Senior Living Magazine is an inspirational monthly lifestyle publication that brings businesses face to face with readers wanting their products or services. It is a quality, well designed, well written magazine that seniors absolutely love to read. Having secured the loyalty of hundreds of thousands of fans across British Columbia, Senior Living is a magazine in which businesses can place their advertisement with confidence, knowing it will reach their intended audience.
The Senior LIving Website is a comprehensive online component that complements our magazine and offers another layer of marketing options to advertisers wanting to reach the senior consumer.
Senior LIving On Location is a half hour television show that is a spin-off from our magazine, profiling inspirational seniors living life to its fullest. It begins airing on CHEK TV on September 16, 2013 at 2:30pm.
The Senior Expo is an annual tradeshow that celebrates seniors and provides an opportunity for businesses to meet our readers face to face in an interactive environment. Booth space at this show sells out well in advance. Over 110 interactive exhibits. All day entertainment. Over 3,000 visitors.
Our Readership Newsletter is sent out to over 2000 homes every month through email. Containing news and information not available in our magazine, this is a welcome addition to the inspirational content offered by Senior Living Magazine.
We can help you reach senior consumers through any of the above marketing options. We can show you how to combine several options to create a unique integrated marketing campaign that will give you a distinct marketing edge on your competition.
We have a professional team of sales representatives that can bring the knowledge we have gathered about marketing to seniors to bear in your marketing campaign, whether it is print, web, television or tradeshows. Call us at 1-877-479-4705, ext 101 or email email@example.com
GET TO KNOW US! SCROLL THROUGH OUR MEDIA KIT
BY CLICKING THE THUMBNAIL BELOW.
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Vancouver Island and the Greater Vancouver area has one of the densest populations of seniors in Canada. We can help you reach this unique consumer group in a variety of ways.
GETTING STARTED WITH ADVERTISING
WE GET TO KNOW YOUR COMPANY
We want to know your company focus, location, length of time in business, your products and services, and what you want to accomplish through your marketing. Knowing this helps us fashion a marketing strategy that can take a variety of shapes.
WE HELP YOU CHOOSE THE BEST ADVERTISING OPTIONS
We have a broad range of advertising options ranging from display ads to classifieds, web ads, newsletters and event promotion.
Senior Living has a readership of over 120,000. We have a website heavy with articles and information that attracts up to 80,000 unique visitors per month (over 4 million hits). We also have an annual one day Senior Expo that attracts up to 3,000 visitors and over 100 business exhibitors. We have two monthly newsletters that go out to subscribing readers (about 2000), and subscribing businesses (about 2500).
WE HELP YOU DESIGN A CUSTOMIZED MARKETING CAMPAIGN
This includes choosing our monthly magazine, choosing our website, or a combination of the magazine and website. You also have the option of advertising through our newsletters and/or being an exhibitor at our annual Senior Expo. We will help you determine the frequency of your marketing and the size and content of your ad. We will work with you to create an ad design that highlights your marketing message and company image and attracts the attention of our readers through its visuals as well as its message.
- We help you understand what works in marketing and what doesn't.
- We offer statistics on senior buying trends as they relate to your particular industry.
- We provide you with information about how to attract the attention of the senior consumer.
OUR RELATIONSHIP WITH YOU DOESN'T STOP AT THE SALE
We believe in relationship selling. In other words, we take the time to get to know you and keep you informed about marketing trends, statistics and opportunities. We are honest and upfront about what we can or cannot do for you and we will readily share our knowledge about what we believe will work or not work. In the end, we want you to be satisfied with the service you receive from us, because we want you to be an ongoing advertiser and be confident in referring other businesses to Senior Living.
WE OFFER TARGETTING MARKETING WITH OUR SPECIAL EDITORIAL ISSUES!
Don't miss out at taking advantage of our special editorial issues! From important senior-targeted topics like housing, travel, health and wellness and much more, we provide valuable articles to our audience as well as relevant advertisments. CLICK HERE to download our editorial calendar to find out the perfect issue for you to capitalize on your advertising! For more details, please contact firstname.lastname@example.org.
LET US TELL YOU MORE ABOUT US
SENIOR LIVING MAGAZINE
(published 12x per year)
- SPECIAL EDITIONS
- Health and Wellness (January)
- Senior Housing (February)
- Senior Entrepreneurs (March)
- Destination Travel (April)
- Estate & Planned Giving (May)
- Travel in BC (June)
- Senior Housing (August)
- Health and Wellness (September)
- Estate & Planned Giving (November)
TO MOVE OR NOT TO MOVE – BC Edition
A 128 page soft cover book with information to assist seniors with their future housing decisions.
We offer advertising opportunities in all the above publications, as well as on our website. We also sponsor an annual one-day Senior Expo where businesses can purchase exhibition space to promote their products or services.
TESTIMONIALS FROM BUSINESSES
"We have no doubt about the support that we are getting from you and your magazine. We received 12 phone calls right after the first [business profile] appeared and made a couple of sales. We will be in touch soon about [another business profile]. Thanks for everything..."
Sherry and Jack Yaeck - Hot Health Systems
We started our advertising in the Senior Living magazine in June 2010 and we were amazed at the impact it had on our business! We were getting calls immediately from the first day the magazine was in circulation. Barry Risto and all the staff were extremely helpful and supportive with our advertisement, business profile and our "Ask A Pro" web editorials. I was especially impressed with the professionalism of this magazine. Barry and his staff really know what they are doing in terms of effective advertising and they truly care about the success of any business advertising in their magazine.
Susan Kae Veale - Simply Cremations, Sidney BC
We have been publishing Senior Living magazine for over 6 years. In that time, we have learned a thing or two about marketing to seniors.
We would like to share this information with you because we sincerely believe we can help you with your marketing plans and strategies, particularly if you want to reach the senior consumer.
THE EXPLODING SENIOR DEMOGRAPHIC
HOW TO MARKET TO SENIORS (AND THE 50+)
- Are You Ready to Serve Age 50+ Consumers
- How to Market Successfully to the 50+
- How to Tap into the Aging Consumer Market
WHAT ARE SENIORS BUYING?
ADVERTISING IN SENIOR LIVING MAGAZINE
- Advertising Benefits
- Advertising in a Recession Economy
- A Profile of Senior Living Readers
- Advertising vs Editorial Guidelines
- Business Directory (Online)
- Display Advertising
- Special Editions
- Website Advertising
- Senior Expo
MAGAZINE ADVERTISING WORKS!
- Impact of Colour and Size
- Why Readers Prefer Magazines
- How Levels of Spending Affect Return on Investment
- Magazines Focus on Return on Investment
- Magazine Effectiveness
- The Importance of Frequency When Advertising
- What Makes An Effective Print Ad (Part 1)
- What Makes An Effective Print Ad (Part 2)
- Writing Effective Ad Copy
THE DYNAMIC DUO: MAGAZINE AND INTERNET ADVERTISING
"Excellent magazine. I always look forward to getting my next monthly copy. It gives great information that is clear to seniors. I read the advertising a lot when looking for assisted living facilities. The Housing Guide is great to research what is available." - Doreen Thompson
"A good magazine. It reflects what we are thinking. It gives much local content." Jean Bosh
"I get one every month! I love it." Mary Brown
"When moving last spring we used the magazine to locate our new residence here on Vancouver Island. We moved from out of province." Gale Foden
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