MARKETING TO THE 55+ CONSUMER

Thank you for taking the time to discover more about INSPIRED Senior Living and the advertising opportunities we offer.

MAGAZINE
- a monthly lifestyle publication that brings businesses face to face with readers wanting their products or services. It is a quality, well designed, well written magazine that our readers can't wait to read every month. Having secured the loyalty of hundreds of thousands of fans across British Columbia, INSPIRED Senior Living is a magazine in which businesses can place their advertisement with confidence, knowing it will reach their intended audience.

WEBSITE
- a comprehensive online component that complements our magazine and offers another layer of marketing options to advertisers wanting to reach the senior consumer.

55+ LIFESTYLE SHOW
- a semi annual event that targets the 55+ consumer and provides an opportunity for businesses to meet our readers face to face in an interactive environment. Booth space at this show sells out well in advance.CLICK HERE for information about both our shows.  One is held in Victoria, the other is held in Vancouver.

Our professional team of sales representatives can help you target the lucrative 55+ consumer market and show you how to combine several options to create a unique integrated marketing campaign that will give you a distinct marketing edge on your competition. We can bring the knowledge we have gathered about marketing to the 55+ demographic to bear in your marketing campaign, whether it is print, web, at one of our 55+ Lifestyle Shows. Call us at 1-250-479-4705 or email sales@seniorlivingmag.com

We serve the densest 55+ populations in BC - Vancouver Island, Vancouver and the Okanagan. Let us help you reach your target market.

 

WE GET TO KNOW YOUR COMPANY

We want to know your company focus, location, your products and services, and what you want to accomplish through your marketing. Knowing this helps us fashion a marketing strategy that can take a variety of shapes.


WE HELP YOU CHOOSE THE BEST ADVERTISING OPTIONS

We have a broad range of advertising options ranging from display ads to classifieds, web ads, and events.

  • INSPIRED Senior Living magazine - reach 150,000 readers per month
  • Our website, www.seniorlivingmag.com - reach over 20,000 users per month.
  • 55+ Lifestyle Show - reach up to 3,000 visitors


WE HELP YOU DESIGN A CUSTOMIZED MARKETING CAMPAIGN

This includes choosing our monthly magazine, our website, or a combination of the magazine and website. You also have the option of being an exhibitor at our semi annual 55+ Lifestyle Show. We will help you determine the frequency of your marketing and the size and content of your ad.  We will work with you to create an ad design that highlights your marketing message and company image and attracts the attention of our readers through its visuals as well as its message.

  • We help you understand what works in marketing and what doesn't. 
  • We offer statistics on senior buying trends as they relate to your particular industry. 
  • We provide you with information about how to attract the attention of the senior consumer.


OUR RELATIONSHIP WITH YOU DOESN'T STOP AT THE SALE

We believe in relationship selling.  In other words, we take the time to get to know you and keep you informed about marketing trends, statistics and opportunities.  We are honest and upfront about what we can or cannot do for you and we will readily share our knowledge about what we believe will work or not work.  In the end, we want you to be satisfied with the service you receive from us, because we want you to be an ongoing advertiser and be confident in referring other businesses to Senior Living.

WE OFFER TARGETED MARKETING WITH OUR SPECIAL EDITORIAL ISSUES!

Don't miss out on taking advantage of our special editorial issues ranging from housing, travel, health and wellness to fashion and philanthropy, we provide valuable articles to our audience as well as relevant advertisements. For more details, please contact sales@seniorlivingmag.com.

 


 

INFORMATION RESOURCES

We have been publishing INSPIRED Senior Living magazine since 2004. In that time, we have learned a thing or two about marketing to this demographic

We would like to share this information with you because we sincerely believe we can help you with your marketing plans and strategies, particularly if you want to reach the 55+ consumer.

THE EXPLODING SENIOR DEMOGRAPHIC


HOW TO MARKET TO SENIORS (AND THE 50+)


MAGAZINE ADVERTISING WORKS!


NAVIGATING OUR WEBSITE

 

 


 

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