Senior Living is a media house with several media formats from which to choose including a monthly magazine, an extensive website, an annual Senior Expo and a weekly television show.
Senior Living is an inspirational magazine profiling the lives and achievements of active seniors and people over the age of 50 living in British Columbia, Canada. Along with articles about individuals, the magazine contains a selection of articles relevant to seniors and pre-seniors. The soon to be aired half hour television show, called "Senior Living On Location" is a take-off on the magazine, showing inspiring seniors living life to its fullest.
Regardless of the media format, the mission of Senior Living is to help pave the way to an enlightened society where the word “senior” is spoken with pride, and citizens of senior age are treated with respect and dignity. Through inspirational content, Senior Living celebrates seniors in our communities and invites readers and viewers to applaud the lives and achievements of this mature generation of people.
Senior Living acknowledges the transition people make as they move from their 50s into their 60s and beyond. Therefore, articles reflecting this lifestyle change are an integral part of the Senior Living content.
Senior Living began in Victoria, BC in June 2004, with the launch of a magazine that was soon being distributed the length of Vancouver Island. From an initial distribution of 10,000 magazines, Senior Living grew to an island wide readership of over 60,000 in less than 3 years. A hit from the start, over 60% of readers say they read Senior Living from cover to cover, testament to its popularity and reputation for quality content page after page.
Senior Living magazines are distributed in locations with high senior traffic, such as senior and recreation activity centres, libraries, larger independent and assisted living residences, grocery stores, pharmacies, etc.
Second Magazine Launched in 2006
In November 2006, Senior Living launched a second magazine in Vancouver. This magazine was distributed throughout the municipalities of the Lower Mainland and garnered a readership of over 50,000 within a few short years.
Pharmasave Stores Begin Distribution of Senior Living
Pharmasave joined as a major distributor of Senior Living magazine in all its stores throughout British Columbia in 2008.
Two Magazines Amalgamate into One Province-Wide Publication
In March, 2012, Senior Living magazine became one magazine, distributed across British Columbia. With a distribution that was already taking the magazine into all regions of the province, this was seen as the next logical step to take in the growth of the company.
Senior Living Begins Airing Half Hour Television Show - "Senior Living On Location"
Senior Living launches a 13 episode televison series in the fall of 2012 on CHEK TV. The half hour episodes feature a variety of active seniors and senior groups who are living life to the fullest. CLICK HERE for more information on all the episodes and airing dates. The show airs on Sunday at 2:30pm. If you can't watch it at the time it airs, no problem -- tape it on your PVR and view it later.
Social Media added to the Mix
In the fall of 2011, Senior Living added Facebook, Twitter and Youtube to its array of social media networking. Still in its infancy, we are looking forward to becoming more interactive with our readers and viewers, as well as our partnering businesses. In July 2012, a business directory was added to the website that offers advertisers the option of creating a microsite within the larger Senior Living website. Within these microsites is the ability to post multiple pages including promotions, products and testimonials and integrate with Facebook and Twitter. Advertisers can also post articles on the Senior Living Ask A Professional page, which link to Facebook and Twitter, and even include videos and audio interviews that link with Youtube and our own Internet Radio (see next item).
Internet Radio added to the Senior Living Website
In November 2011, Senior Living added a radio component to its expanding website. Featuring the hits of the '50s, '60s and '70s, with commercial breaks for advertisers to air their marketing message, Senior Living Radio also added a podcast option where businesses could post a 10 - 15 minute taped audio interview about their industry or their products and services.
In 2005, Senior Living launched the Senior Celebration Festival in Victoria. This annual event evolved into the Senior Expo. It serves to promote the talents, abilities, hobbies and interests of active people over the age of 50 with over 25 local clubs and senior groups sharing their interests and passions. About 100 businesses that provide products or services to the 50+ demographic are selected to participate as well. A full day of lively entertainment attracts about 3000 visitors to this unique event which is held in March during Embrace Aging month. The 2012 Senior Expo was held on March 6th at Pearkes Recreation Centre and featured a Las Vegas-style entertainment theme. The Honeycrooners and Flashback Freddy provided music from the '50s, '60s and '70s. Also appearing were the Victoria Ballroom Dancers, a Laughter Yoga instructor, and a competition among local senior residence chefs for best appetizer. To be put on a list for notification about the 2013 Senior Expo, please contact our office.
Mark your calendars for the next Senior Expo - March 12, 2013.
Pre-registration for current advertisers begins September 2012. Open registration begins October 2012.
In 2007, Stratis Publishing began publishing select books. The first was a compilation of writings by Senior Living’s popular columnist Gipp Forster, called “Reflections, Rejections and Other Breakfast Foods.” It is available for individual purchase from Senior Living’s online bookstore.
The second book called “To Move or Not to Move? ” was an informative guide for seniors on Vancouver Island considering whether they should age in place or move to a different housing situation. This book was expanded and reprinted in January 2009 as a BC edition. Over 3000 copies have been sold to date. It is available for individual purchase from the Senior Living online bookstore, or from select distribution locations. It is also available for purchase in bulk amounts by businesses, organizations and agencies who wish to provide their customers with this very comprehensive guide to senior relocation options.
Senior Living published a third book on behalf of author Valerie Green, called “Embrace the Journey.” This is a poignant story about a daughter caring for her aging parents and the challenges and blessings it presented. It is available for individual purchase from Senior Living’s online bookstore.
Senior Living is continually developing and expanding its website. The Senior Living Housing Directory was launched in February 2010. An Internet Radio featuring the hits of the '50s, '60s and '70s was added in November of 2011. The site went through a major overhaul in March 2012 and now has a more exciting look, easier navigation and more options from which to choose. A highly interactive Business Directory was added in July 2012. This directory offers advertisers the option of creating a microsite within the larger Senior Living website, to post multiple pages including promotions, products and testimonials and integrate with Facebook and Twitter. Advertisers can also post articles on the Senior Living Ask A Professional page, which link to Facebook and Twitter, and even include videos and audio interviews that link with Youtube and Senior Living's Internet Radio.
More expansion is planned for the near future.
Senior Living Senior Housing Directory of BC
The Senior Living Housing Directory of BC contains listings of all types of housing options for seniors. Housing types include Independent and Supportive, Assisted Living, Complex Care, Respite, Rental Properties and Purchasable Properties like condos, townhouses that are senior-oriented. Listings contain comprehensive information including services, types of care, amenities, staff on site, security, and more.
Senior Living publishes monthly newsletters for both our readers and our advertisers (or potential advertisers). Subscribe to these newsletters by visiting the Home Page of our website and filling in the appropriate information. For an idea of what is published in each newsletter, please visit our Newsletter Archives on our website.
Senior Living has won 2 major awards for its community involvement and quality publication. In 2006, it won second place in the Greater Victoria Chamber of Commerce Small Business category. In 2007, it won the Award of Merit from the Canadian Academy of Senior Advisors.
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