Articles

50+ Marketing

93 articles


How Businesses Can Avoid Being Invisible

By Barbara Risto on Apr 7, 2011

In today's economy, it's important to have your name out in the public arena on a consistent and frequent basis. Unfortunately, business owners all too often limit the effectiveness of their advertising message by relying on worn-out, obvious clich├ęs to describe their business and what they offer. Read more...


How to appeal to your senior customers

By Barbara Risto on Oct 7, 2010

Senior buyers are looking for products and services that are relevant to their current needs, make genuine sense and appeal to them personally. A marketer's challenge is to fashion a message that strikes a chord with the client - both emotionally and practically. Read more...


Increase Success With a Weekly Review

By David Allen on Aug 27, 2010

In David Allen's book Getting Things Done, this organizational guru encourages weekly reviews as a way to stay on track, stay in control, and ease the management stress in your life. He says that everything that might potentially require action must be reviewed on a frequent enough basis to keep your mind from taking back the job of remembering and reminding. Read more...


Seniors and the Health and Fitness Market

It's natural that seniors would want to continue to be active into retirement and beyond. And, with fewer demands on their time, many are able to put more attention on their health and wellness as well as explore new types of fitness activities and programs Read more...


Marketing to Seniors - What Doesn't Work

Many marketers don't understand how to connect with today's seniors, and they're making some expensive mistakes. To effectively reach this audience you have to understand what does (and doesn't) motivate them. Read more...


You've Got to Stick With It

By Rodney Gainous, Jr. on May 3, 2010

So you want to be a business owner? Do you really know what you're getting yourself into? I really hope you do because I believe that there are too many people sitting on their skills and talents and aren't using them to build businesses Read more...


36 Ideas For More Profitable Print Ads

Your print advertising should do more than just bring you customers. Your print ads should bring you more profitable customers and make your company stronger, faster, smarter, and better able to compete. Read more...


Create a System and Produce a Profit

What happens if you try to build a house on a weak foundation? The house eventually cracks or caves in. That's why before you can build a big house, you must build a solid foundation. The business equivalent to building a solid foundation is called "CREATING A SYSTEM." Read more...


The Power of Decision

One of the most important decisions you can make to ensure your long-term happiness is to decide to use whatever life gives you in the moment. Read more...


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