50+ Marketing

93 articles

Trendsetting Seniors?

Statistically, seniors, as a demographic, control 50% of all discretionary income and own about 80% of the wealth in financial institutions. What does this mean? Read more...

Companies Scramble to Change as Baby Boomers Age

Due to dramatic demographic changes around the globe and the aging of the baby boomer market, companies in a range of sectors will have to focus with ever greater savvy on serving the needs of a very different type of senior consumer: one with shifting biological, psychological, social and economic characteristics, needs, and expectations. Read more...

What Converts Vision Into Reality?

By Greg Martin on Jul 29, 2013

Conviction is the unrelenting belief that your vision is or will become a reality. Conviction is the glue that connects vision and action. Conviction fuels action. Through correct and disciplined action you will create the conditions for your defined future to occur. This, ultimately, determines your fate. Read more...

Publisher Talks About the New Caregiving Guide

By Barbara Risto, INSPIRED Senior Living Publisher on Feb 1, 2013

For over 15 years I have been a family caregiver, so it was inevitable that eventually that topic would flower into something significant in our magazine. With the upcoming Caregiving Guide, planned for our March magazine, the strength of our commitment to family caregivers will be evidenced by meaningful editorial and information about products and services from businesses that provide aids to daily living, as well as information about subsidies and programs for seniors and their families through government and community agencies. Read more...

Senior Living Publishes New Caregiving Guide

Seniors and their adult children continually contact Senior Living to inquire about products and resources to help them manage living in their own home and aging in place! We are pleased to introduce the Caregiving Guide, a new resource for our readers which we will feature in our March and September magazines. This publication is a new collaboration with Family Caregiver's Network Society, which has been supporting family caregivers in BC for almost 25 years. With Senior Living's wide distribution network, this is one of the most effective channels available in BC today to communicate with your senior clients and their adult children about caregiving related products and services. Read more...

Marketing in 2013

By Barbara Risto, INSPIRED Senior Living Publisher on Jan 8, 2013

When faced with the question about how you are going to market your business in the coming year, you may wonder if you should stick with the “old” – newspaper, magazine, radio or TV ads – or invest in digital advertising like web ads or social media (the “new). Fortunately, it’s not an either/or world anymore. The key is integrated marketing - taking the best of the old and integrating it with the new. Read more...

One Size Does Not Fit All Seniors - Successfully Segmenting the Senior Market

By Barbara Risto, INSPIRED Senior Living Publisher on Oct 4, 2012

Just as you wouldn'’t expect the same buying preferences from a 20 year old as you would a 30 year old, or 40 year old, you can'’t lump all seniors into one basket. In this article, we will take a closer look at what elements have influenced seniors in particular, and how that has resulted in buying habits that differ depending on whether you are 60, 70, or 80 and beyond. Read more...

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