Mature Women Love to Travel
Senior women who love to travel are a growing trend in the tourism industry. Read more...
Articles
50+ Marketing
72 articles
Add Digital Marketing to Your Print Campaign
In order to boost the marketing results of our advertisers, Senior Living has created some extremely effective online campaigns for businesses that want to reach this dynamic and rapidly growing consumer group. Read more...
Accelerate Your Business Success With Senior Living’s Expo
Tie into the fan base that Senior Living magazine has spent nine years creating by becoming an exhibitor at this year's Senior Expo on March 12, 2013. Read more...
Resource Guides Are Effective Marketing Tools
Your advertisement, placed within a relevant, well designed, easy-to-read resource guide establishes credibility and provides an opportunity to educate clients about your products and services. Read more...
Publisher Talks About the New Caregiving Guide
For over 15 years I have been a family caregiver, so it was inevitable that eventually that topic would flower into something significant in our magazine. With the upcoming Caregiving Guide, planned for our March magazine, the strength of our commitment to family caregivers will be evidenced by meaningful editorial and information about products and services from businesses that provide aids to daily living, as well as information about subsidies and programs for seniors and their families through government and community agencies. Read more...
Senior Living Publishes New Caregiving Guide
Seniors and their adult children continually contact Senior Living to inquire about products and resources to help them manage living in their own home and aging in place! We are pleased to introduce the Caregiving Guide, a new resource for our readers which we will feature in our March and September magazines. This publication is a new collaboration with Family Caregiver's Network Society, which has been supporting family caregivers in BC for almost 25 years. With Senior Living's wide distribution network, this is one of the most effective channels available in BC today to communicate with your senior clients and their adult children about caregiving related products and services. Read more...
Marketing in 2013
When faced with the question about how you are going to market your business in the coming year, you may wonder if you should stick with the “old” – newspaper, magazine, radio or TV ads – or invest in digital advertising like web ads or social media (the “new). Fortunately, it’s not an either/or world anymore. The key is integrated marketing - taking the best of the old and integrating it with the new. Read more...
5 Steps to Senior-Friendly Marketing
Tips to help businesses improve their marketing message, printed materials, website, office or store, and their interaction with seniors. Read more...
Create A Compelling Ad in 7 Steps
If you want to write compelling ads, these 7 steps will put you on track. Read more...
How to Use Information to Sell Products & Services to Seniors
Information is highly valued by seniors, especially when making a buying decision. Providing information not only satisfies their need to be informed but can overcome buyer objection when faced with a higher price. Consumers will buy a higher priced item when they know the value they are getting for their money. Read more...
Senior Living Helps Companies Build Their Business
More and more businesses are realizing that the senior demographic is here to stay for a long time, and is rapidly becoming one of the biggest consumer groups in North America. Whether it is our magazine, website, expo or television show, Senior Living provides one of the best ways to reach the senior consumer. Read more...
One Size Does Not Fit All Seniors - Successfully Segmenting the Senior Market
Just as you wouldn'’t expect the same buying preferences from a 20 year old as you would a 30 year old, or 40 year old, you can'’t lump all seniors into one basket. In this article, we will take a closer look at what elements have influenced seniors in particular, and how that has resulted in buying habits that differ depending on whether you are 60, 70, or 80 and beyond. Read more...
20 Marketing Tips To Consider When Selling To Seniors
Rather than sell your product or service based on the price point being lower than your competition, or based on budget, fashion your marketing message to highlight how your solution can meet a need in their life. Focus on lifestyle, not finances. Read more...
New TV Series Redefines Seniors
After eight years of successfully profiling inspiring seniors in its magazine, Senior Living has struck another obvious chord with this new television series. Read more...
Senior Living Publisher Gives You the Latest Scoop
There’s so much going on at Senior Living that Barbara Risto, Publisher wrote an article to tell you some of the latest news was in order this month. Read more...
Accelerate Growth By Building Relationships and Social Trust
Daniel Burrus explains how trust is the key ingredient in making social media your ally. Read more...
Improve Your 'Word of Mouth'
When consumers were polled and asked what prompted them to offer an opinion on a business to another person, over half said their information came from reading it in a magazine. Read more...
A Key Ingredient to Building Trust and Attracting Seniors and Boomers
Advertising that speaks to the older generation Read more...
How to brand your business and position it for success
When your brand acts as your identity, anything you can do to increase public awareness will only help your company. Read more...
Search For Articles
Featured Articles
-
Gipp Forster: Posthumously
By Gipp Forster
I won’t say when I first wrote this particular column. It could have been last week or ... -
Vieja Espana
By Chris Herbert
Initially, I had some trepidation about this trip or at least a nagging unease. Could I ... -
Environmental Stewardship Begins With Family
By Mathieu Powell
Interview with Canadian icon Dr. David Suzuki...
Expert Audio Interview Feature
Holiday Touch We interview Rob Davies of Victorian at McKenzie. Part of the Holiday Touch chain, Victorian at McKenzie has cluster care services, on-site, live-in managers, and an amazing travel program that allows their residents to travel to any one of over three hundred and twenty communities in North America where they can stay and eat... for FREE. CLICK HERE
eGurus Technology Tutors Learn why Jennifer was inspired to start her company and how she and her team of technology tutors can help you with your tech challenges, or build a custom series of lessons to get you comfortable with all the benefits technology offers. CLICK HERE
Sunrise of Victoria is a licensed long term care community located just minutes from Beacon Hill Park, downtown Victoria and three blocks from the Empress Hotel and Inner Harbor. Our community is set in a well-established, quiet residential neighborhood. We pride ourselves in our high-quality, resident-focused care and services. CLICK HERE.
Berwick Retirement Communities has made a very clear statement about how this small, family-owned BC company intended to elevate the quality of life for its residents.
CLICK HERE.