Are You Sabotaging Your Own Print Campaign?

By Steffany Gundling

Here are 8 common print ad pitfalls and how to prevent them before they sabotage your campaign.

Treat your Business like your Child

By Mathieu Powell

You are small business owners and marketers who've just come through a tough year. 2011 has seen the unfolding of the American sub-prime crisis and the European debt crises, all of which has been hard to digest - an 'economic gastro-intestinal distress' if you will.

A Lifetime Approach to Better Fiscal Fitness

By Maja Begovic

To stay on the right track for each decade of your life, you need to stop moving your money problem around - raiding one pot to pay a debt in another pot. Start by stashing away your credit cards and live within your means all 31 days of this month.

The Power of Your Client's Voice

By Steffany Gundling

The majority of consumers and potential customers are researching information online and referring their friends and colleagues based upon their experiences and knowledge. Here are 3 key factors to keep your eye on when developing your new year marketing strategy.

Three Ways To Enhance Your Website

By Steffany Gundling

Your website is your storefront to the world and is just as important as your physical one. Even if you do not have extensive resources to create a large interactive website, it is crucial to still hold a strong presence online. Follow these key tips to improving your businesses’ online presence.

Trendsetting Seniors?

By Steffany Gundling

When I hear the word “trendsetter” I think of a mid-twenty year old fashionista or an artsy musician paving the way by inventing and finding the latest fad, living the unobtainable lifestyle that no one wants to admit but everyone secretly wishes was theirs. If I had a large marketing budget, I undoubtably would have thrown a big chunk of it toward convincing these people to like my product... oh and don't forget about those easily influenced teeny boppers! As I become more and more educated on the topic of marketing to the 55 and older population, I find myself reorganizing and reassessing this prematurely conceived belief. This is precisely why you should never lay money down blindly on advertising or marketing without doing the research or contacting a professional.

Challenge Your Current Marketing Approach

By Jim Gilmartin

Marketing is in Crises

That’s not news. The news is what is causing that crisis. Most know that these are harsh and unforgiving times in marketing. The ad business side of marketing had its worse year in history in 2001, and according to projections, further business decline in 2002 will give advertising its first -to-back negative growth years since the Great Depression. Everyone seems down on marketing. People are tuning out marketers’ messages as never before.

Secrets of Successfully Advertising to Seniors

By Frank Kaiser

Seniors are pretty much invisible to advertisers in America. We get weary of watching a TV world where you seldom see anyone over 50. And when you do, they're most often ding-a-lings, duffers or bores.

Child's play, no more: Seniors impact Social Media

By Steffany Gundling

It used to be that the social media realm was predominately ‘child's play', and by that I mean that it was a platform that was controlled by the youth; the tech savvy generation. These were the kids that were brought up with every natural sense plugged into some sort of electronic or synthesized device, while the rest of us watched, scratching our heads, hesitantly adjusting to the massive expansion of the global information highway.

Print Advertising and Your Business

By Steve Roberts

Anyone who spends a lot of time online may be unaware of the popularity of print media today. When you shop online, read the news online, and make use of online magazines, you don't really have time to pay much attention to advertising that is anywhere else. Despite the ease and speed with which one can find out all sorts of information online, print advertising is alive and well... thriving, in fact.

Don't Market to Seniors!

By Barbara Risto

Today's seniors are not stereotypical. They don't want to be put in boxes or herded in packs. They are very much individuals, thank you very much! And they are not giving up those things that they enjoy, regardless of what age they are! If you want to reach the senior consumer, your marketing approach may need to change.

How Businesses Can Avoid Being Invisible

By Barbara Risto

In today's economy, it's important to have your name out in the public arena on a consistent and frequent basis. Unfortunately, business owners all too often limit the effectiveness of their advertising message by relying on worn-out, obvious clichés to describe their business and what they offer.

Use Stories in Your Marketing

By Barbara Risto

We know that testimonials have always been a key way to influence buyers. Marketing researchers are now discovering that telling stories is particularly effective with older customers.

Why Magazines Touch Readers Like No Other Media

Advertising in magazines works because it involves the consumer in a way other media cannot.

Senior Expo March 2011 Business Exhibitors