COVER The Best Medicine
Our first experience with clowns is usually a good one that makes us happy, even if we’re too young to know why. But like many relationships, it sometimes sours over time. But on Canada’s west coast there is a troupe that not only works to rehabilitate the art form and resurrected a grand tradition, but puts smiles on the faces of everyone to whom they bring their passion.
Before & After Sharon McKenzie Make-Over Winner
Congratulations to Sharon McKenzie, the final of three Makeover contestants to undergo a transformation at the 55+ Lifestyle Show, held on September 22, 2016 in Vancouver.
Sharon of North Vancouver is a happily married 58-year-old mother of two: Sara, 22, is a recent SFU graduate; and Scott, 20, is currently studying Engineering at Langara.
BLOG The Powerful Purchasing Influence of 55+ Women
If you haven’t taken time lately to study who is buying your product or service, you may be surprised to discover that one of the most prominent drivers in today’s economy is women over the age of 55. If 55+ women are not on your marketing radar, now is the time to revise your strategy. This is an opportunity too big to miss. Companies that fail to acknowledge the purchasing power of this demographic will find their market share eroded by those companies that make an effort to understand and meet the needs of this influential customer. READ MORE