COVER Inspiring the Leaders of Tomorrow
“Good leadership, it’s not an easy thing to define, but you know it when you see it.”
When it comes to demonstrating the power of effective leadership, the Right Honourable Kim Campbell, Canada’s 19th and first and only female Prime Minister, sets the standard high. Ms. Campbell has dedicated her life to breaking barriers, blazing the trail for women and leading for change. READ MORE
Before & After Sharon McKenzie Make-Over Winner
Congratulations to Sharon McKenzie, the final of three Makeover contestants to undergo a transformation at the 55+ Lifestyle Show, held on September 22, 2016 in Vancouver.
Sharon of North Vancouver is a happily married 58-year-old mother of two: Sara, 22, is a recent SFU graduate; and Scott, 20, is currently studying Engineering at Langara.
BLOG The Powerful Purchasing Influence of 55+ Women
If you haven’t taken time lately to study who is buying your product or service, you may be surprised to discover that one of the most prominent drivers in today’s economy is women over the age of 55. If 55+ women are not on your marketing radar, now is the time to revise your strategy. This is an opportunity too big to miss. Companies that fail to acknowledge the purchasing power of this demographic will find their market share eroded by those companies that make an effort to understand and meet the needs of this influential customer. READ MORE